Selected work
Six products that do not exist, designed as if they did.
These are concept projects — self-initiated, with fictional companies and scenarios we chose. What is real is the reasoning: the constraints, the trade-offs, and what each decision cost.
6 projects
One design system across four acquired products
- Design Systems
- Product Design
- Frontend Engineering
11 → 1
Button implementations
214
Tokens across three layers
48
Components specified
Designing an AI that clinicians are allowed to disagree with
- AI Product Design
- Product Design
- Product Strategy
4 → 1
Interactions to record disagreement
100%
Recommendations carrying provenance
3 bands
Replacing a confidence percentage
Rebuilding onboarding around the first useful moment
- SaaS Design
- Product Design
- Frontend Engineering
9 → 3
Steps before the first reconciliation
6
Setup tasks moved after first value
1
Screens in the activation path
A fleet dashboard people stop exporting to spreadsheets
- Dashboard Design
- Product Design
- Frontend Engineering
1 → n
Simultaneous filter conditions
2
Filtered sets visible at once
0
Views lost on refresh
An e-commerce system where every product is one of one
- Product Design
- Design Systems
- Frontend Engineering
6
Standardised condition grades
100%
Listings requiring photographed flaws
4 → 1
Screens to judge a piece
A progressive delivery console that can answer "who is seeing this?"
- Product Design
- Design Systems
- Frontend Engineering
1
Authoritative answer to "who sees this"
5 → 1
Screens to diagnose a rollout
0
Confirmation dialogs on the kill switch
Your project
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