Writing

Notes from inside the work.

Patterns we keep reaching for, mistakes worth avoiding, and the occasional teardown. No thought leadership.

6 articles

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Design tokens that survive a rebrand

Most token systems break the first time the brand changes. The fix is a layer most teams skip — and it costs about a day to add.

Elena Marsh

Jun 18, 20267 min read

AIMay 2, 20268 min read

Every AI feature has a failure rate. Most interfaces are designed as though it were zero, and users learn to distrust the whole product.

Kwame Boateng

EngineeringApr 9, 20266 min read

Variant tables, prop naming and the boolean that should have been an enum. Notes from maintaining component libraries other people have to use.

Sofia Lindqvist

DesignMar 14, 20266 min read

Row height, alignment, tabular figures and the filter model. What actually makes a 40,000-row table usable rather than merely displayable.

Kwame Boateng

ProcessFeb 5, 20265 min read

Most engagements go wrong in week two, not week nine. What we changed after enough of them went long.

Elena Marsh

EngineeringJan 22, 20265 min read

A Lighthouse score is a snapshot. A budget that fails the build is a constraint. Here is the setup we ship with every front-end.

Sofia Lindqvist

Design system patterns, front-end techniques and case study breakdowns. No promotions, no digest of other people's links.